How does it work? The software monitors web activity 24/7 and converts that into improvements for the keyword selections & campaign performance. This new enhanced program also allows our customers 24-hour access to detailed daily campaign performance reports. This allows you to monitor & evaluate your pay per click advertising whenever you’d like.

Although our pay per click services were generating leads for our customers, we saw room for improvement. The improved PPC program also includes high level geo-targeting capabilities that will allow you to focus on specific geographic markets. Phone call leads have also been integrated into the pay per click management system that allow for call recording & detailed reporting of phone lead data. These additional features move the service into the PPA (pay per action) realm so that you can generate leads from emails, forms, landing pages & phone calls.

Knut Svendsen, Director of Product Marketing for Network Solutions explained, ““Although our current pay per click services were generating thousands of lucrative leads for our customers, we recognized the potential for improvement. Innovations like our new keyword optimization software will benefit all of our PPC campaign management customers, while other enhancements like our geo-targeting capabilities can help smaller businesses to use their PPC budgets with greater efficiency.”