Is There Personal Branding in the Afterlife? Thinking About Online Memorials
May 26, 2009 :: Joe LoongHoping everyone had a great Memorial Day holiday. While the purpose of Memorial Day is to commemorate the service of the men and women who have given their lives in the service of their country, I’m using it as jumping off point to think more philosophically about online memorials in general, and specifically, how our [...]
Reacting to Social Media-Inflamed Crises: Amazon vs. Domino’s
April 23, 2009 :: Joe LoongI think enough time — gosh, like a whole week — has gone by so we can be sufficiently clear-headed to draw wildly self-serving and far-reaching conclusions from the latest Twitter-enabled, blog-powered, marketing and PR dustup/corporate nightmare scenario. In fact, we’ve got two of them, so we can do an episode of compare and contrast: [...]
Why I Don’t Get Personal Branding Sometimes
April 17, 2009 :: Joe LoongI dislike the term “personal branding,” because it’s so mooshy. Imprecise. Especially the way it’s overused today. Conflated with notions of Internet fame and microcelebrity. Or the way it implies that how you market yourself outweighs what you actually accomplish. Don’t like that at all.
(Why am I writing like this? Short, choppy sentence fragments? Because [...]
On the Ubiquity of Twitter Handles
April 10, 2009 :: Joe LoongI’m amused at how Twitter usernames are the current de rigueur accessory on people’s name tags at tech events, as well as the default destination whenever you see someone’s name hyperlinked on a Web page.
Naturally, the fashion originates and applies to we folks in the social media community and online marketing fields, which is still [...]
Can You Keep Your Personal Persona Separate From Your Business Persona Online? (No.)
December 30, 2008 :: Joe LoongOver the Christmas holiday break, I was trying to do some writing for my personal blog. And I was having a hard time of it — it’s gotten trickier for me over the years. I’m a not an over-sharer by nature, and then on top of that, throw in the couple of years I’ve been [...]
Building Your Brand Series - Part 2 - Responding
October 22, 2008 :: cbensenIn Part 1 of this series I talked about the various tools that can be used for listening. I also interviewed Alex DeCarvahlo who has a new product called StartPR.com.
You will want to listen for awhile before responding. Look for trends & see where people are talking about your product/services. What is the tone? Are [...]
