Turning to the Internet for success during a recession - Part 3 - Online Advertising
April 27, 2009 :: Kenneth YeungAs with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner [...]
Improving Upon Your Good Name in Google Search Results
February 6, 2009 :: Joe LoongWriter Julia Angwin had a useful piece in the Wall Street Journal entitled, “It’s a New Me (As Seen on Google.)” [link via Silicon Alley Insider]. She wasn’t satisfied by the top search results that showed up on a search of her name, especially since the top result had been a WSJ article that wasn’t [...]
Marketer’s Corner - Search Engine Marketing 101
July 14, 2008 :: Steve FisherEveryone these days uses search engines as their starting point when they want to find anything on the web. Google is the market leader and has built their business on essentially capturing all pages on the web and using their proprietary algorithm to make a search term or phrase relevant. In fact, according to Marketing [...]
