Writing a Killer Marketing Plan isn’t hard. Unless you make it that way.
January 9, 2009 :: Steve FisherFor any small business, customers are your lifeblood to profitability. You have to be able to win them over and convince them that you are the company they should work with over every one else. One primary way to frame your approach to marketing along with identifying the right campaigns that target who you want [...]
Getting Productive in 2009 - Spending a Year with GTD
January 7, 2009 :: Steve FisherWhen I first started my career about 17 years ago, I had a mentor of mine give me Stephen Covey’s “7 Habits of Highly Effective People”. It was a book that transformed my life and the way I balanced it and and accomplished things on a weekly basis. Yes, I had a “Daily Planner” that [...]
New Series for 2009 - Writing the Killer Business Plan
January 6, 2009 :: Steve FisherFor any small business, having a focus on what you sell and why customers should buy from you is critical. One primary way to frame your ideas and vision, especially when you are growing and people need a sort of “playbook” to work from, a business plan seems like a logical first start.
In my career [...]
