Like A Kid In A Comic Book Store
June 8, 2009 :: Mike DoughertyInstead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.
Just Because You Give It Away…
June 1, 2009 :: Mike DoughertyThe campaign was clear, very honorable in its intentions, and was giving something away a gift thanks. And this wasn’t just a cheap give away item. It had value both financially and use. The campaign had all the makings of a successful campaign if the appropriate effort was put into it, but what happened?
Doing Volunteer Work Benefits Small Businesses
May 18, 2009 :: shammockPerforming community service can be a great way to enhance your business profile, establish important professional relationships, and gain new customers while at the same time strengthening your community.
If You Aren’t Excited About It…
May 15, 2009 :: Mike DoughertyIf you’re on the fence whether you’re excited about what you do or if the shine has worn off… pick a side and go there. It’s going to suck at times. It’s going to be exhausting at others. There’s going to be days where you look at your loved one, friend, employees, or business partner and think, “What the hell did I get myself into” and the answer to that question is the very same thing “I love what I do for a living!”
DC Chamber Panel Recap “How Healthy is Your Business” with Raj Malik of Network Solutions
May 13, 2009 :: Steve FisherOn May 8th, 2009, Network Solutions Sr. Director, Legal & Business Affairs, Raj Malik was on the panel, “How Healthy Is Your Business” at the 2009 Business Summit and Expo. He moderated a panel that covered how businesses are coping with the current economy and what steps are they taking to . Panelists also included: [...]
How To Win Customer Loyalty for Your Local Business
May 4, 2009 :: Mia ValloIt generally costs eight to ten times more to acquire new customers than to keep your existing customers. Needless to say, any business, no matter what size or location, must have a customer retention program. If you run a local business, don’t think that you can skip this because you don’t have a fancy CRM [...]
Grow Smart Business Webinar Interview with Tom Heath of The Washington Post
April 28, 2009 :: Steve FisherThomas Heath covers small businesses for The Washington Post. He is also a panelist on next week’s GrowSmartBusiness Webinar (next Thursday, April 30 at 2pm ET). We’re interviewing all panelists for their insights on the small business challenges revealed in the Small Business Success Index. You can read Tom’s interview below, follow him on Twitter [...]
Grow Smart Business Webinar Interview with Anita Campbell of Small Business Trends
April 25, 2009 :: Steve FisherAnita Campbell, Editor of Small Business Trends will be one of five panelists on the GrowSmartBusiness Webinar (next Thursday, April 30 at 2pm ET). Her well-rounded expertise will shed light on two of the biggest challenges for small businesses –marketing and finance – as revealed in the Small Business Success Index. We asked Anita to [...]
Five Do’s For Consulting Newbies
April 21, 2009 :: Mia ValloWith over 533,000 people laid off since November 2008 as reported by Forbes.com, it’s no surprise that many people choose to start their own business and become consultants. If you’re just jumping into the field as an independent consultant or starting a new consulting business, here are five do’s to follow.
1. Do focus on your [...]
When She Says Your Marketing’s a Good Size…
April 16, 2009 :: Mike DoughertyThere’s a quote that I use to keep taped somewhere on the wall behind my monitor. It was:
“Go BIG or go home”
For the longest time I took that to mean that the actions I took in marketing, design, and in life, had to be larger than life. Ultimately, I learned the hard way that ‘big [...]
