It’s Time for Your Marketing to Get Wicked…
April 10, 2009 :: Mike DoughertyMy name is Michael Dougherty, Mike if you don’t mind, and, through this blog, I will bring you content whose focus is to help you get into the mindset of marketing your company…from the point of view of your clients. Besides, they are really the ones who pay the bills, right?
To get it out of [...]
Entrepreneur Evan Carmichael Discusses the Small Business Success Index
April 8, 2009 :: Steve FisherEntrepreneur and international speaker Evan Carmichael hosts the Internet’s #1 resource for small business motivation and strategies. Evan started his own business, the Evan Carmichael Communications Group, in 2005 as a resource for entrepreneurs to grow their business. He is known as an entrepreneurial expert and has been featured in publications such as The New [...]
Action Plans – Part 12 of the 2009 Marketing Plan Series
April 1, 2009 :: Steve FisherLast time in part 11 of the marketing plan series we discussed the Marketing Strategy which is basically the “what” of executing your plan and identifying your goals.
Now, we move on to the Action Plan which covers the “Who, Where and How Much” of your plan. You should look at this section as the “to [...]
Setting Your Marketing Strategy – Part 11 of the 2009 Marketing Plan Series
March 31, 2009 :: Steve FisherOnce you have completed writing your Marketing Objectives, as discussed previously in Mapping Out Your Marketing Objectvies, you need to write your marketing strategy. The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives. There is no other way to say it but this section which is in the [...]
Mapping Out Your Marketing Objectives – Part 10 of the 2009 Marketing Plan Series
March 31, 2009 :: Steve FisherOK. You are half done the marketing plan and while you might scream “only half!” at the top of your lungs, you have suffered through the tough part – the analysis. You have spent time building the case that your products/services are competitive, viable and profitable. Now that you have proved that point you have [...]
Doing the SWOT Analysis Dance – Part 9 of the 2009 Marketing Plan Series
March 27, 2009 :: Steve FisherConcluding our dive into the sub-sections of the situational analysis, we wrap up with the all important SWOT analysis. It is a dance of sorts because you have to dance around the fact that in some ways your competitors might have over you but it is better that you learn this now and how to [...]
How Do You Make Financials Sing? – Part 8 of the 2009 Marketing Plan Series
March 27, 2009 :: Steve FisherYou can’t have a product discussion and not include financial for the number geeks in all of us. We will dive into our “Marketing Plan Financials in Plan English” toward the end of the series but many will need to connect some financial dots in the situational analysis at a high level leaving the detailed [...]
The Impact of Technology, Economy and Socio-Politics – Part 7 of the 2009 Marketing Plan Series
March 26, 2009 :: Steve FisherAs we continue our Marketing Plan Series and keep working our way through the Situational Analysis we make a pit stop to talk about the macro-level environments that impact your marketing and your competition. This part of the Situational Analysis is usually called “Environmental Problems and Opportunities” and is about 1-2 pages in length.
This could [...]
Understanding and Beating the Competition – Part 6 of the 2009 Marketing Plan Series
March 25, 2009 :: Steve FisherThis is the second part of the situational analysis which deals with the competition and appropriately called “Competitor Analysis”. I mentioned in Part 5 that the Situational Analysis is probably one of the hardest sections you will write and this section validates that statement. You believe your product/service is the best on the market but [...]
Understanding Your Market – Part 5 of the 2009 Marketing Plan Series
March 24, 2009 :: Steve FisherThe Situational Analysis is designed to take a snapshot of where things stand at the time the plan is presented. The Situational Analysis is probably one of the hardest sections you will write because you are essentially laying out how the product will function in various environments and how it will be perceived in the [...]
