How to Implement Social Media Strategies for Big Business
This panel features three community managers sharing their experiences implementing social media technologies in large corporate environments.

Moderator: Matt Warburton, Director, Community Management, Yahoo!
Connie Bensen, Community Manager, Network Solutions
LaSandra Brill, Manager, Web & Social Media Marketing, Cisco
Michael Brito, Social Media Strategist, Intel

As I was thinking about the accomplishments of the Social Media Team at Network Solutions I realized that the story can be told thru blog posts.

1. The realization of the potential for using social media was promoted by:

Raj Malik, Lawyer at Network Solutions

2. The challenges are outlined by Livingston Communications:

On the Buzz Bin

3. I outlined the role I serve

On my blog

4.The Social Media Team utilizes @netsolcares on Twitter

Twitter for Customer Service

Another Twitter Success Story

Gerry Rosso – Voice of @netsolcares

5. Our efforts are acknowledged for ‘Listening’

Finalist for SNCR Award

6. I joined in the volunteer hurricane preparations & Network Solutions comp’ed hosting services

Hurricane Wiki – philanthropy

7. A 10 year old used our software to raise money for children less fortunate than himself

Encouraging User Generated Content

8. I lead a social media campaign in supporting that 10 yr old’s vision & helping him attain the matching funds offered by Network Solutions

9. Other efforts for providing for customers of Network Solutions:

Video series for putting your business online (very popular – viral?)

10. Supporting a Community for Small Businesses

mysolutionspot.com

11. Open Innovation at Network Solutions

ideasarepower.com

12. Creating a Network for Developers

LinkTogether

The focus of the conference is: “Web 3.0 Conference is for the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists, people who have experiences to share and a passion for learning the “hot new thing”, lessons from failures, innovations and inspirations, and the practical applications of all of the above. What are the ways we can create more value for our businesses? How can we provide a more meaningful experience for users and customers? How can we have a positive impact on the world we live in? What tools and applications are right for a given project? How do we gather and focus data points to deliver relevant information? How can we increase conversation and collaboration?”

Dr. Satyam Priyadarshy is the Chief Knowledge Officer and VP of Analytics at Network Solutions. Prior to this he co-founded and RKR Group, Inc. a strategy, business and technology consulting firm. Prior to RKR Group, Dr. Priyadarshy was a Senior Research Scientist at AOL. Dr. Priyadarshy has extensive experience in web data mining and consumer experience metrics. He has authored over 30 papers in various scientific areas and given invited talks on technology topics including social networking, semantic web etc. Dr. Priyadarshy also teaches Managing Information Systems in Global Environment course at the School of Management, George Mason University.

If you’re interested in attending the conference you can use customer code ‘SPKGF08′ to save $100 on a full-conference pass or sign up for a Free Special Events Pass giving you access to the exhibit area & admission to the Keynotes. The conference is Oct 16-17, 2008 at the Hyatt Regency Hotel in Santa Clara, California.