The featured speaker was Jay Berkowitz, CEO of Ten Golden Rules. You can see him below, next to the event’s hashtag (#socstardom3), which you can search on to find Twitter posts, photos, videos, event recaps (including Mayra’s) and other related content:

Jay Berkowitz speaking at SocStardom3

The event generated a lot of great crowdsourced coverage, (also, Jay’s presentation slides will soon be available from the Ten Golden Rules Web site), and I believe we’ll be doing a followup entry focusing more on the specific topic of the presentation (”Web 2010: Discover the 10 Strategies Defining Your Future”), so I’ll just stick to a quick topline and throw in a few takeaways from the event.

Jay’s presentation was fast-paced and well-structured, built around those 10 general themes fleshed out with examples and basic and advanced strategies for each. While people versed in social media and social marketing techniques (or can fake their way to that claim) probably won’t find any new revelations from each particular bullet, they do tie together to give a coherent picture (perhaps even a functional roadmap) of things social marketers will want to stay on top of.

And there were some great illustrative examples. For the first theme of microcommunications, we saw the example of Mission Pie of San Francisco, which uses its Twitter presence to keep customers up-to-date on their latest offerings, and consequently have seen a 20% increase in business.

Also mentioned as another icon of engagement was the somewhat mysterious Twitter user Iconic88, whose positive posts make him one of the most retweeted humans in the Twittersphere (and whom Jay met and will be featuring in one of his upcoming podcasts).

In the realm of social search, we were told of online pet supply retailer Petco’s experience improving sales 50% through the addition of user ratings and reviews, and how even negative reviews help sales, by adding authenticity to the reviews.

Jay also mentioned that an opportunity with underdeveloped potential is video, both because it helps conversions, but also because a lot of people still don’t know what to do in that space, and have yet to become  competent in producing good video. (Something I can personally attest to, at least to the latter part.)

During the Q&A period, discussion topics included the ever-popular “how do I make money off my content now?” (as opposed to building my name for future business) — a number of people chimed in on everything from ad services, affiliate marketing, and using free content to push people down the marketing funnel. (Jay also mentioned PayPerPost as a possibility, though many, including Jay, find the concept offputting.) There were also questions about specific tools, including strategies for using Twitter clients to follow large numbers of people, and looks into how other cultures use social media (for example, Asia being ahead on mobile and mobile payment, and Australia generally lagging 6-12 months behind in areas).

We concluded with an around-the-room introduction, and then Shashi called in to Jay’s podcast comment line (206-888-6606) so we could record a group thank-you:

In summary, it was another good event, and I say to anyone dissuaded about heading out to Rockville because of geography or that weird Maryland vs. Virginia vs. DC regional feud-thing: You’re missing out.

If you’ve got your own impressions of the event or a writeup or photos you’d like to share, please leave a comment below.

Steve: While not as cool a title as “Social Network Swami” that our own Shashi Bellamkonda has here at Network Solutions, your new job as “Social Media Coordinator” is new for Griffin Technology. What exactly do you do in role?

Dave: I’m Griffin’s online community guy. I think most people who own iPods are familiar with Griffin, they are the good people who bring us cool accessories like the iTrip and an array of awesome iPod and iPhone cases (not to mention other goodies). Griffin hired me on to help boost awareness of the brand and it’s products, interact and build community and develop promotions with equally cool partners.

Steve: Since you have been working in technology for a while and have been on the cutting edge with many social media channels (e.g. podcasts, blogging, social networks), has this helped you with your job at Griffin Technology?

Dave: It actually helped me get a job at Griffin. Shortly after I moved to Nashville, I founded the first barcamp with a friend. We were able to meet with Griffin and convince them to help sponsor the event. My relationship with the company has been a strong one ever since.

When I decided to hold a podcamp in Nashville, Griffin was quick to jump up and sponsor that event too. They have been a major player in making cool tech events happen in Nashville.

Timing worked really well for me, I had just wrapped up some client work when I got a call about the position.

Steve: Griffin Technology has made a great name for itself as the top accessory company when it comes to Apple-based products. What made Griffin Technology decide to finally dive into the social media pool?

Dave: The company already recognizes the importance of community, through their support of the local events I’ve been involved in. I have an advantage, because I live and breath social media every day, so I’m a natural fit to help keep Griffin in the number one position for iPod essentials.

They are a smart group of people who look beyond the horizon, that’s how they invent so many amazing products. They don’t just watch for new product potentials, they also watch for new marketing and promotional potentials. Did I mention they’re very smart?

Steve: I assume that one of the first things you will be launching for Griffin is a blog. Will there be multiple blogs with different focuses (i.e. CEO, Products, Customer Support) or just a primary one?

Dave: That remains to be seen. I highly recommend anyone interested in what I’m working on to follow our new Twitter profile: http://www.twitter.com/griffintech.

Steve: How do you see something like social media helping an established business like Griffin Technology that already have a great brand and growing without it?

Dave: It’s always been essential to have a strong brand, but social media allows us to take that brand several feet further (many feet, actually). A brand is a relationship between a company and its customers, so why not be personal? I think extending things by building new relationships with the people who buy our products, will be an important way to further the strength of Griffin.

Steve: You have helped many companies define their social media strategy. What are the top five things a growing or established business should be aware of before or as they leverage social media as part of their marketing/branding strategy?

Dave: 1. Be honest and transparent. 2. Keep your eyes on your brand. 3. Be creative. 4. Be personal. 5. Have fun.

Steve: Since you can’t mention anything about the cool iPhone/iPod designs Griffin gets in preparation for a new release maybe you could tell us what your future plans are for social media at Griffin and where you would like to see things in 12-18 months?

Dave: I’ve just started week two, so I’m still getting my feet wet. I’d like to be up to my knees soon, and completely submerged and swimming by 12 months. Backstroke, breath stroke, surfing, parasailing, jet skiing, I hope to have everyone at Griffin doing this by 18 months. Michael Phelps better watch his back!

Steve: As we close this interview, what do you think the social media landscape will look like in 12-18 months?

Dave: I’d love to have an idea what things will look like next month. We live in a very, very innovative world. In some cases social media can change over night.

The future is mobility, social media people need to keep on top of advances in technology, so we can all stay connected everywhere we are all of the time. You can be sure that Griffin will have a sweet case for it too