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	<title>Network Solutions - Small business conversations and working together for small business success &#187; tech support</title>
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	<itunes:summary>Solutions Out Loud is a podcast from the Solutions Are Power blog team at Network Solutions. It offers tips, interviews and conversations that provide advice and discussion about small business.</itunes:summary>
	<itunes:author>Network Solutions</itunes:author>
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		<title>Washington Post highlights new Direction in Marketing</title>
		<link>http://blog.networksolutions.com/2008/washington-post-highlights-new-direction-in-marketing/</link>
		<comments>http://blog.networksolutions.com/2008/washington-post-highlights-new-direction-in-marketing/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 20:18:36 +0000</pubDate>
		<dc:creator>cbensen</dc:creator>
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		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[tech support]]></category>
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		<category><![CDATA[washington post]]></category>

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		<description><![CDATA[Today&#8217;s Washington Post has an excellent article today outlining Marketing Moves to the Blogosphere: Business Model Shifts to Engage Customers Online. Sarah Halzack provides a variety of examples of how company&#8217;s are using blogs for marketing.
At Network Solutions we&#8217;ve found that the blog is only a small part of the bigger equation. And it encompasses [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s Washington Post has an excellent article today outlining <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/08/24/AR2008082401517.html">Marketing Moves to the Blogosphere</a>: Business Model Shifts to Engage Customers Online. <a href="http://projects.washingtonpost.com/staff/email/sarah+halzack/">Sarah Halzack</a> provides a variety of examples of how company&#8217;s are using blogs for marketing.</p>
<p>At Network Solutions we&#8217;ve found that the blog is only a small part of the bigger equation. And it encompasses much more than just marketing. We are using social media to provide better customer service, <a href="http://solutionsarepower.com/2008/warm-welcome-to-a-community/" target="_blank">tech support,</a> product feedback &amp; public relations.</p>
<h3>Our Blog</h3>
<p>On this blog  we provide:</p>
<p>- info on products</p>
<p>- clarification &amp; answer commonly asked questions</p>
<p>- up-to-date customer service info</p>
<p>- resources for our products</p>
<p>- information on events &amp; interviews with industry leaders</p>
<p>and overall the most valuable is to communicate with customers</p>
<h3>Twitter</h3>
<p><a href="http://twitter.com/netsolcares" target="_blank">@NetSolCares</a> provides personalized <a href="http://solutionsarepower.com/2008/discussing-excellent-customer-service-with-gerry-rosso-of-the-network-solutions-customer-center/" target="_blank">customer service</a> on Twitter. We have a number of blog posts about our Twitter <a href="http://solutionsarepower.com/2008/using-twitter-for-customer-service/" target="_blank">success</a> <a href="http://lorissashepstone.com/2008/08/19/twitter-getting-you-in-touch-with-people-when-you-need-it/" target="_blank">stories</a>.</p>
<h3>Web at Large</h3>
<p>We are using the latest technology for listening to what our customers are saying. Google alerts &amp; <a href="http://www.radian6.com" target="_blank">Radian6</a> provide us with links to blogs, forums, and articles. These are opportunities for our social  media team to provide personalized customer service, tech support &amp; public relations. We answer questions &amp; provide clarification. It also provides product feedback. We get ideas on what types of information &amp; resources our customers want &amp; need.</p>
<h3>Resources &amp; Community</h3>
<p>Network Solutions has a <a href="http://www.networksolutions.com/learning-center/index.jsp" target="_blank">Learning Center</a> that has many resources related to our products &amp; in reference to establishing a presence online. We have recently launched <a href="http://mysolutionspot.com" target="_blank">MySolutionSpot.com</a> that offers small business owners a place to share their success stories &amp; network with others. There are also a number of great resources to browse.</p>
<p>And the exciting news is that <a href="http://solutionsarepower.com/contact-solutions-are-power-blog/" target="_blank">our team</a> is growing! Network Solutions is committed to using innovative ways of reaching out to our customers online.</p>
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