Smart Working – Small Business Value of Using Twitter

September 14, 2009 :: Steve Fisher

These days everyone is “all-a-Twitter”. It is on the tip of everyone’s tongue’s. Every mainstream media outlet and celebrity has a Twitter profile and revels in the real time aspect and direct contact they can have with viewers and fans. One of the coolest things on Twitter is the use of hashtag symbol (#) to [...]


137 Great Twitter Tips for Your and Your Business

September 3, 2009 :: Steve Fisher

Everyone these days is “on the Twitter”. The last year has shown such a swell of Twitter usage and the innovative ways this real time data engine is picking up steam with no signs of slowing down any time soon. With the recent news that Twitter is going to provide authenticated business accounts with analytics [...]


Blocking Twitter Spam Followers: Does It Matter?

August 24, 2009 :: Joe Loong

I’ve gone back and forth about how aggressively I police followers on my Twitter account (@joelogon). When I first wrote about this in February, I had 218 followers, and was pretty strict about managing followers (save for a few lapses).
Likewise, in March, I complained about obvious spammers who still managed to gain reciprocal followers, presumably [...]


Smart Working Tools – Three Ways to Effectively Use Twitter for Business

August 6, 2009 :: Steve Fisher

I have a love/hate relationship with Twitter. I have written many articles on Twitter, Tools for Twitter and Resources to make you more effective. You see, it is not about me but about you. It is about you and how you can leverage Twitter for your business to make you more effective.
Recently, Twitter has finally started [...]


Twitter Gets Serious About Helping Businesses Understand.

July 28, 2009 :: Kenneth Yeung

So it seems that Twitter is getting hip to what’s going on with businesses and realizes that there are a lot of brands wanting to know how to take advantage of this microblogging application. To help businesses out, the great folks at  Twitter have put together a “How To” website that gives a beginner’s tutorial [...]


19 Twitter Desktop Apps Compared

July 20, 2009 :: Steve Fisher

I have written occasionally about Twitter in the past and I see it as a growing communications tool for businesses in certain aspects. Mashable was motivated to create a whole sub-site called the The Twitter Guide Book (twitter.mashable.com) but the biggest challenge of Twitter is not getting followers or engaging in a conversation, it is listening [...]


Overly Broad Generalizations From the News: Useful Transparency and More

July 8, 2009 :: Joe Loong

Here’s a quick roundup of some social media-ish things in the news:
* Airline transparency pays off: This BBC News article (link via… everywhere, it’s been making the rounds) tells the story of vacationers returning from the island of Menorca (off the Spanish coast, in the Mediterranean), who faced an eight-hour delay because a mechanical problem [...]


Twitter’s Secret Manual – Mashable’s Guide to Twitter

June 30, 2009 :: Steve Fisher

As most of you know I use Twitter for a few things but I am not very prolific on it and that is not because I don’t have things to say, it just comes down to time and deciding which conversations to join into.
“Twitter, despite its many extraordinary uses, can be a bit of a [...]


Maintaining Relationships With Pokes, Pings, Winks, Drive-bys and Twitter

June 29, 2009 :: Joe Loong

Back when I worked for a big company on a sprawling campus, I used to make it a point to stop by the offices (well, usually cubicles) of friends and other people with whom I’d worked before.
I almost never pre-scheduled these little drive-bys in advance, instead just relying on a simple calculus: I’d stick my [...]


Social Broadcasting: Where You Are vs. Where You Aren’t

June 26, 2009 :: Joe Loong

I’d like to revisit the implications of socially-broadcasting your location and status. Previously, I looked at social broadcasting from a security perspective — namely, the notion that by telling people where you are, you’re also telling people where you aren’t, which could open you up to shenanigans by ne’er-do-wells, or even crime (as in the [...]