Word of Mouth Marketing – a must read

August 4, 2008 :: cbensen

When I first started working online I read many books. The one book that I recommend over & over is Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Why do I recommend it?
My favorite thing about it is that Andy uses the highly scientific terms of ’stuff’ and ‘things’. Those two [...]

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