Followup: What People Want From Business Web Sites
January 5, 2009 :: Joe LoongHere’s a followup to my entry about what small businesses should have on their Web sites (”An Average Consumer Looks at Small Business Web Sites“). It comes by way of Washington Post food critic Tom Sietsema’s column last week, and I consider it something of a validation of my previous statements:
When I invited participants of [...]
Small Business Marketing Roundtable - Part 2: When Customers Leverage Web 2.0
September 9, 2008 :: Steve FisherRecently, we had the opportunity to speak with two independent realtors who leverage the web in big ways to build their respective small businesses. Both are affiliated with bigger companies but they are independent businesses and in most respects, on their own. We spoke with Bob Carney who is based in MD and runs [...]
Small Business Marketing Roundtable - Part 1: How Small Business Realtor’s Leverage Web 2.0 to Sell
September 5, 2008 :: Steve FisherRecently, we had the opportunity to speak with two independent realtors who leverage the web in big ways to build their respective small businesses. Both are affiliated with bigger companies but they are independent businesses and in most respects, on their own. We spoke with Bob Carney who is based in MD and runs [...]
Marketer’s Corner - Six Things EVERY Small Business Web Site Needs Before They Look for a Customer
July 23, 2008 :: Steve FisherSome people figure that you when you start a web site that getting your domain and throwing a template up is all that is needed to start their own online gold rush. Oh, how I wish that were true. Before you even think about looking for a customer there are six things every small business [...]
Marketer’s Corner - Web Site Promotion Strategies for a Small Business Web Site
July 15, 2008 :: Steve FisherYou are ready to start your web business and make millions of dollars. Awesome. Now what do you?
It may seem like all you need to do is put up your web site and watch the customers come rushing to your door. As with any business, you must let people know that you are open for [...]
