Social Reviews and the Paperless Roof Repair
May 6, 2009 :: Joe LoongI had to get my roof repaired last month. Not a big deal, but it got me thinking about the whole process of finding contractors and services in the modern era.
Now, back in the bad old days, I would have probably started by looking in the Yellow Pages, which, at the time, was an actual [...]
Building your Brand 101 Series
October 6, 2008 :: cbensenMy first series was an outline of Building your Business Online and listed the steps to get a presence established online. The last step was marketing. Establishing your brand online is a bit different than doing it for a brick & mortar. The virtual world allows for more creativity but it also offers some new [...]
Word of Mouth Marketing – a must read
August 4, 2008 :: cbensenWhen I first started working online I read many books. The one book that I recommend over & over is Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Why do I recommend it?
My favorite thing about it is that Andy uses the highly scientific terms of ’stuff’ and ‘things’. Those two [...]
