Building your Brand 101 Series
October 6, 2008 :: cbensenMy first series was an outline of Building your Business Online and listed the steps to get a presence established online. The last step was marketing. Establishing your brand online is a bit different than doing it for a brick & mortar. The virtual world allows for more creativity but it also offers some new [...]
Word of Mouth Marketing - a must read
August 4, 2008 :: cbensenWhen I first started working online I read many books. The one book that I recommend over & over is Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Why do I recommend it?
My favorite thing about it is that Andy uses the highly scientific terms of ’stuff’ and ‘things’. Those two [...]
